How to Expand a Business: 10 Tips to Help Your Business Grow

growth strategies

Like franchising, this is a way of growing your business by accessing new customers in diverse geographic locations. However, it also requires a major commitment of time and resources. Working with these other businesses can help you reach new customers and establish your credentials on a national or even international scale, all of which can help grow your business. All of these approaches allow you to expand your share of the market. This not only increases sales, but it also makes your business model more stable. When you don’t rely on just one type of target customer, you are more likely to survive changes to the market.

Therefore, due to the risks involved with this process, it’s essential that business owners carefully consider when the right time is to grow their business. To help you get it right, here are seven things to consider before you decide to invest in your business’s growth. In that case, look to strategies that would give you a higher ROI until your financial position improves. In that case, you will want to focus on establishing a secure operational structure that you can step back from before committing your time to exploring growth.

How to Expand Services to Capture a New Market – Inc.

How to Expand Services to Capture a New Market

Posted: Tue, 18 Apr 2023 09:45:39 GMT [source]

This gives you the opportunity to reach new customers, diversify your product offering, and build your brand on a global scale. In other words, globalization is what makes global expansion possible. While launching the business operations, it is advisable to figure out products and services which suit a company. Apart from that, entrepreneurs should ask current customers to know what they think about a product or service.

Hire the Right People

If you have a successful business, and you’re really looking to grow quickly, consider franchising it. Although franchise costs are high and moving to a franchise model is complex and takes a lot of marketing know-how, it could make all the difference if you’re truly looking for quick growth. Roland Frasier, a business growth strategist, has a unique approach to scaling businesses.

This opens the door to new opportunities, promotional campaigns, and collaborations. Quotes displayed in real-time or delayed by at least 15 minutes. Understanding the growth rate of any given metric can show you how your business is performing in each area, and comparing these results in different areas can give you critical context. While agility is an important quality for a startup, you can’t fly by the seat of your pants when you’re running a business.

How to Grow a Small Business? With Phasing – Massage Magazine

How to Grow a Small Business? With Phasing.

Posted: Thu, 13 Apr 2023 07:00:00 GMT [source]

When expanding abroad it’s important not only to adapt products but also to build relationships with different types of talent across many countries if possible. Yes, successful growth does lead to increased revenue, but business development leads to so much more. Think higher-quality products, improved customer experience, and innovation.

Evaluating current finances

For starters, you need to figure out which products and services your customers want, and how much they’ll be willing to pay for them. Next, determine whether or not you can sell these products and services at a profit. While it might be tempting to pocket all of your profits, it’s better to invest in your business’s growth so you can reap bigger benefits later. For example, do you need to hire more workers, expand your marketing efforts, or secure additional funding? When you find a crucial area that needs improvement, give that area your financial support.

One way to do that is to ask your current customers for referrals. What can you do to get your business beyond the bare sustenance level? What can you do to turn it into the income-generating powerhouse you envision? Like any element of running a business, there are multiple growth strategies that you can try.

If not, then make a list of all the work you do in your business. From there, pinpoint tasks on the list that are a repeatable process that someone else can do. You can quantify the value of a new hire (i.e. you’ll spend $30,000 a year but earn $100,000 more in new business). If they’re already spending money, customers will be curious why they should spend more.

  • Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement.
  • The key is to make strategic decisions that will yield the greatest results.
  • While having savings is essential, you need to make your money work for you.
  • Instead of giving up when you encounter obstacles, lean into them as opportunities to learn more about how to expand your business.

Bear in mind that just because they’re doing something and sticking to it doesn’t mean they’re having success with it! Your research will only give you an external view of what’s happening, so it shouldn’t become your primary focus. It can, however, help you identify weak areas you can capitalize on and sometimes see what’s not working for them, so you don’t make the same mistakes. Now that you’re in the growth stage of your business, set things in motion with a business development plan.

Optimise and sell more to your existing customers

Texas Adoption Center is a powerful brand that stands for so much good. We are a fresh and modern adoption agency, so we wanted our site to reflect this. Whenever you feel out of touch with what your company is all about, it is time to refocus and look to expand. As you and your employees get better at what you do, you’ll find that you can handle more business with the same amount of time and effort. Let’s take the rise and fall of a major children’s toy retailer, Toys R Us, for example. From 1978 to 1983, Toys R Us had 129 stores and controlled 12.5% of the entire U.S. toys market.

business operations

Generally speaking, this means a consumer from one culture will interpret and engage with your product or service in a different way to someone from another culture. While translation is a big part of localization, language isn’t all you have to consider when adapting your product or service for a new market – culture is equally important. Partner with trusted local businesses to carry out tasks your company isn’t capable of doing alone.

Challenges of Expanding into SEA

This typically means opening up a new location or focusing your marketing efforts on a new customer segment. It may seem counterintuitive, but you can grow your business by narrowing down your market to a very specific type of customer. Your niche market is what you find when you take market optimization to its logical end. The niche market is a highly specific subset of the market on which your particular product or service is focused.

4 Signs It May Be Time to Expand Your Small Business – The Motley Fool

4 Signs It May Be Time to Expand Your Small Business.

Posted: Mon, 24 Apr 2023 11:00:19 GMT [source]

Apply for financing, track your business cashflow, and more with a single lendio account. Customer small business financing solutions delivered through a single, online application. Knowing what their strengths and weaknesses are can help drive your decisions on how to appropriately scale your small business. Contact Customer Support for questions on your products, coaching, or events…. Business efficiency, fine-tune how all the moving parts of your business work together, from your staffing processes to finances. Hire the right people by finding professionals who are passionate, skillful and dedicated.

Not only will this help your business to meet future demands, but it will also protect itself against any unexpected bumps down the road. This is the most effective way to keep the quality of your output consistently high and your customer base happy. Also known as expansion capital or growth equity, growth capital is a type of financing that gives businesses the funds to grow. Typically acquired by late-stage companies, this type of capital allows enterprises to invest in their resources, expand into a new market, and even open up new facilities. However, if your business doesn’t have the resources to deal with the increased demand, it can put a lot of pressure on an enterprise. If it’s not handled correctly, this pressure can result in you turning business away or making your employees work long hours.

steps to expand your business into a new market

Local laws dictate how your business operates, how you employ staff, and more. These legal and regulatory differences make it very challenging to comply as you expand across Europe. Not all countries are part of the EU, which makes trading within them more difficult. You’ll need to research other tax and trade agreements to understand how to sell your products compliantly and efficiently. If you don’t find a way to stand out from the crowd and gain customer trust and loyalty, your foreign expansion is unlikely to take off.


Each Southeast Asian country has complex laws and regulations that affect foreign businesses and employment. If you don’t comply with these laws, your business could face fines or legal action. Regional expansion is one approach your business can take when going global.

Survey them about satisfaction, interest in new massachusetts state income tax and overall feedback about your business. If your customers want more of your product, faster delivery or additional services, that’s a good sign. Consider franchising your business if you feel you can create a system that would allow others to easily replicate its success.

Therefore, DeHetre recommended reviewing your policy periodically to ensure you have the right coverage. Rather than trying to acquire new customers, direct your attention to the core customers you already have, suggested Bill Reilly, a Wisconsin-based auto repair entrepreneur. You can do this by implementing a referral or customer loyalty program or trying out marketing strategies based on previous purchasing behaviors to encourage repeat business, he said. Expansion speed is knowing the next move you need to make in your business and when you need to make that move. “A company that’s trying to grow too fast is worse than a company growing too slow.” Expansion speed is less about expanding in the moment, and more about knowing when it’s time to expand.


Before validation, you should use an agile, light-footed approach to expansion, such as partnering with local businesses and hiring talent through an EOR like Omnipresent. Hire expert local talent to gain insights into local ecosystems and leverage existing business contacts. An EOR service can help you hire local talent quickly and compliantly. Working with trusted partners can make global expansion simpler and more affordable – especially for newer businesses. Recently, we’ve seen an emergence of innovative, tech-enabled B2B solutions dedicated to solving some of the biggest challenges of global expansion. More than ever before, smaller businesses can leverage their expertise to overcome logistical and regulatory hurdles at an affordable price.